Free for your team · Before game one
See every player's
Identity Card
before game one.
A free identity tool for your team, built on the identity framework from James Clear's Atomic Habits. Your athletes create their season chase in four minutes and keep their card on their phone all season. You see the whole roster's identity on one board.
No cost. No catch. 2 minutes to set up, 4 minutes per athlete.
How it works
1
You create your account and get a team code.
2
Your athletes take the 15-question chase on their phone and sign their card.
3
Every card lands on your Identity Board — your whole roster, in their own words.
The framework
Lasting change starts with identity — not outcomes.
James Clear's core argument in Atomic Habits: change works from the inside out — identity first, then habits, then outcomes. Most people run it backwards, starting with the result they want. Clear describes every action as a vote for the type of person you're becoming — and repetition is how an athlete builds evidence for a new identity.
“True behavior change is identity change.”— James Clear, Atomic Habits
20M+ copies
Atomic Habits has sold more than 20 million copies worldwide — coaches already know and trust this framework.
Identity moves behavior
A Stanford-led study in PNAS (Bryan et al., 2011) found people were significantly more likely to vote when asked about “being a voter” rather than about “voting.” Same task — identity language moved real behavior.
66 days
University College London research (Lally et al., 2010) found new habits took an average of 66 days to become automatic — which is why identity has to be set before the season, not mid-slump.
+24% mental strength
after 30 days with Mental Edge Academy.
The Athlete Identity Chase · Powered by Mental Edge Academy.